JIVA: Sita’s Story

JIVA is the Joint Initiative for Village Advancement, a multi-year program created by the John Deere Foundation and PYXERA Global dedicated to improving the lives of those in three adjacent villages in rural India—Morra, Madara, and Sakrawas. JIVA traces its roots to a volunteer project led by John Deere CEO Sam Allen in 2011, when a team of the company’s employees worked for a week side-by-side with Sita and other.

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