For eighteen years, the U.S. Chamber of Commerce Foundation has recognized leading businesses whose purpose-driven work makes the world around them a better place. During the recent Corporate Citizenship Awards, held November 15th, 2017, the John Deere Foundation received the Best Community Improvement Program award for its work partnering with smallholder farming communities in Rajasthan, India.
The Joint Initiative for Village Advancement, or JIVA, is an extension of John Deere’s higher purpose to support elevated living standards for people everywhere through a commitment to those linked to the land. JIVA traces its roots to a volunteer project championed by John Deere’s CEO Sam Allen in 2011, when he led a diverse team of employees that worked for a week side-by-side with farmers in three villages in northwest India – Morra, Madara, and Sakrawas. From this initial experience, Mr. Allen and the John Deere Foundation enlisted PYXERA Global, a Washington, DC-based nonprofit, to work with these three communities to co-create JIVA and bring John Deere’s higher purpose to life.