Sin Yee leads the communication strategy for the company’s priorities in the region. Her responsibilities include driving the company’s brand reputation and global citizenship programs, leading crisis communications, and managing key stakeholders relations. She also supports the Region President in his executive communications.
Prior to joining Dow, Sin Yee was Corporate Communication Manager in Canon for 10 years and spent five years on Advertising and Promotions in the retail and publishing industry. Sin Yee graduated from the National University of Singapore with a Bachelor Degree in Arts & Social Sciences, and obtained a Graduate Diploma in Marketing Management from the Singapore Institute of Management. She is based in Singapore.