The Best Kind of Reality Show

We all know that doing good is good for business. That’s why many companies that practice corporate social responsibility have established corporate volunteer programs; it allows them to leverage their human capital, their best “goods” of all.  Above all, these programs can produce amazing real-life stories about ordinary people doing extraordinary things to impact their communities.

Employee volunteer programs give employees an opportunity to step outside of their nine-to-five boxes and, in the process, become more engaged with their jobs.  When workers feel challenged to use different skills and develop new competencies, they feel more satisfied and productive and are more likely to stay.  This could explain why, according to the Committee Encouraging Corporate Philanthropy, 89% of leading companies offer a corporate volunteer program.

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