Last month GSummit stopped in Washington, DC for GSummitX, a Meetup event designed to educate the masses about the benefits of gamification.
“Gamification?” You say. “I think I’ve heard of it but…” Blank stare.
It’s this response that leads Gabe Zichermann, the author of The Gamification Revolution and two other books, to lead workshops on the topic.
Psychological understanding of gaming is changing the way organizations and even governments motivate positive behavior change and compliance. To illustrate the point to his audience, Gabe called out the efforts of the Swedish government to lower driving speeds with Speed Camera Lottery, Domino Pizza’s attempt to grow its market share with Pizza Hero, and Nike’s business model transformation that was powered by the introduction of Nike+.