John Holm is the Vice President of Strategic Initiatives at PYXERA Global where he spearheads the organization’s new ventures in circular economy and zero waste communities. He has spent the majority of his career pioneering new markets for global brands, leading the market entry of the Subway chain in Hungary and Libri in Romania, while also advising Starbucks and IKEA on their respective market entries in Central & Eastern Europe and the Balkans (Serbia, Croatia, and Slovenia).  Additionally, John also serves on the Hoops4Hope board and is a senior adjunct lecturer for Maastricht School of Management in The Netherlands on Shared Value and Circular Economy.  While facilitating cross-sector partnerships is his primary job function by day, John also enjoys spending time exploring new terrain and kayaking with his wife and dog.


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